Mike Parsons
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The Importance of Showing Real Interest
God loves people and takes a genuine interest in their lives. If we fail to show any interest ourselves, how will they ever believe that God is truly interested in them? Demonstrating care means asking about their situation and engaging with their story. It is not about forcing a single message upon someone, insisting that they must receive it whether they want to or not.
Instead, it is about recognising that God personally meets each person in their own circumstances. He cares, He desires to help, and He longs for them to discover who they truly are. In doing so, they can understand that God already loves them. This is a very different approach, one that treats each individual as unique rather than as a commodity, project or statistic.
Meeting People Where They Are
In the past, many forms of evangelism tended to focus on strategies and techniques. Courses often emphasised how to deliver a message and how to ensure that people listened. Yet this approach often missed the point. Evangelism should not be about ticking boxes or securing conversions. It ought to begin with real interest in people themselves—the realities of their lives and the struggles they face.
Rather than asking, “How can I insert this message into a conversation?”, we should be asking, “How can I develop a genuine relationship with this person, one that may open the door for them to encounter God for themselves?”
A Personal Approach
People need to meet God in us. They need to see and sense something of Jesus expressed through our lives. This may not always be conscious on their part, and sometimes it may not even be conscious on ours, yet God shines through us all the same. In this way, we carry His presence into every encounter.
As Scripture explains, Jesus was the clear image of the Father, revealing to those around Him what God was really like. Many have no true idea of God’s character until they encounter Christ.
Treating Individuals as Unique
In the same way, we are called to be ambassadors of reconciliation. Our role is to represent God’s heart faithfully and to help others to see that He has already done everything needed to restore their relationship with Him.
Summary: When our lives reflect His presence, others can begin to sense His love and discover for themselves the truth of who they are in Him. By treating people as individuals rather than commodities, we embody the message that God cares deeply for them. Evangelism then becomes not about delivering a formulaic message, but about relationship, love and presence.
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Sons of Issachar 